In 1988, a group of homosexual activists convened a “war conference” for the cause of “gay rights.” At the conclusion of their meeting, they asked Harvard-trained psychologist Marshall Kirk to write a plan of action, subsequently published as After the Ball: How America Will Conquer Its Fear of Gays in the ‘90s.1 Co-authored by advertising executive, Hunter Madsen, the book sketched a masterful public relations campaign. Though their cause and guile were contemptible, their sense of what it took was uncanny. Here is a chilling look into the homosexual playbook, a publication without a corresponding counter-plan in the Christian community.

1. Don’t Just Express Yourself: Communicate!: [S]traights must be helped to believe that you and they speak the same language.2

2. Appeal to the Ambivalent Skeptics: Our primary objective regarding diehard homohaters of this sort is to cow and silence them as far as possible, not to convert or even desensitize them.3

3. Keep talking about gayness: Constant talk builds the impression that public opinion is at least divided on the subject.4

4. Keep your message focused: The issue is homosexuality: So talk, talk, talk, about gay rights, and leave it at that . . . And downplay any support from outgroups whose very names are likely to arouse suspicion and antipathy.

5. Portray gays as victims, not as aggressive challengers: [T]he public should be persuaded that gays are victims of circumstance, they no more chose their sexual orientation than they did, say, their height, skin color, talents, or limitations . . . To suggest in public that homosexuality might be chosen is to open the can of worms labeled “moral choice and sin” and give the religious Intransigents a stick to beat us with.5

6. Give potential protectors a just cause: Few straight women, and fewer straight men, will be bold enough to defend homosexuality per se . . . Thus, our campaign should not demand explicit support for homosexual practices, but should instead take on antidiscrimination as its theme.6

7. Make gays look good: The honor roll of prominent gay or bisexual men and women is truly eye-popping . . . Famous historical figures are especially useful to us . . . they are invariably dead as a doornail, hence in no position to deny the truth and sue for libel . . . By casting a violet spotlight on such revered heroes, in no time a skillful media campaign could have the gay community looking like the veritable fairy godmother to Western civilization.7

8. Make victimizers look bad: A campaign to vilify victimizers will only enrage our most fervid enemies, of course. Yet the shoe surely fits, and we should make them try it on for size, with all America watching.8

article adopted from Karios Journal

First Baptist Church is located in Perryville, MD